10% off your 1st order with Swimswims


Stylish Practical UV Protected

Stylish Practical UV Protected

Stylish Practical UV ProtectedStylish Practical UV ProtectedStylish Practical UV Protected

Trendy swimwear for the newest generation!

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Staying Safe in the Sun

At Swimswims we want to raise awareness of how vital it is to keep our little ones safe in the sunshine, which is why our Chic range of SunSafe Swimsuits are the perfect way to play safe in the sun. We've used a UPF 50+ fabric which was top of our priority when designing our range, children's skin is just too precious x


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Best Friends

We are two sisters, Laura & Victoria with three little boys between us who we completely adore, we love our holidays & of course our fashion. Laura has a successful background in Event Planning, while Victoria studied and graduated from The London College of Fashion, so design is her thing!

One too many times we have been away with our little babies, watching them run around in their swimsuit – which took a long time to find and wasn't branded with a children's TV / Movie character, to glance over and see other children wearing the exact same, which means their mamas must have been in the same ‘why is children's swimwear not fashionable’ boat. 

Therefore, after months of discussions and thorough market research we decided to create SwimSwim’s which aims to make children's swimwear trendy again. The name was born & created from my eldest son Jake who has always loved swimming and from a very young age called anything to do with swimming “swimswims” in his cute gorgeous little voice – it was a no brainer. 

In partnership with our UK based manufacturer we have ensured we can deliver luxury designs & swimwear for your precious little ones.

Summer days

Our Collection

Most of our range is gender neutral to make sure all you mamas out there with girls or boys have a go to shop before any getaway or swimming trip that is comfortable, practical, protective and of course stylish.