Swimswims is a family run business, two sisters, Laura and Victoria, we became inseparable from a very early age, we would do everything with one another and we are now blessed with three little boys, Jake, Theo and Loui between us. We love our holidays and of course our fashion. Laura has a successful background in Event planning, while Victoria studied and graduated from The London College of Fashion.
After many holidays - with tiny little ones, we both began to get so frustrated with the lack of stylish and sun protected swimwear on the market, wetsuits became almost impossible to find in the summer, let alone if we went away out of 'peak season', From there our brand formed so organically, many nights, and many months of market research and designing, with our most important goal - from day one, being Style and Practicality.
In partnership with our incredible manufacturers, who have become such a huge part of our Swimswims family, we can delivery trendy designs, that still have the highest levels of sun protection as well as being the most practical swimwear your little one will ever own.
Our collection is centered around our signature crotch snap button detail, we are the first children’s swimwear brand achieve this, and the feedback has been incredible. We know a little too well how hard it is to pull a soaking wet swimsuit off for a nappy change or a toilet dash, and then wonder how we are possibly going to get it back on again.
Goals – Our biggest goal is to be on the beach in some sunny destination and to spot children in one o our designs – this would be the biggest pinch me moment for sure!!
Any questions you may have drop we have a message drop box, so let us know, we are more than happy to help.
With lots of love
Lau & Tor